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Web Design

Websites are a dime a dozen these days. It seems that almost anyone can build a website and a plethora of features. However, a well-designed web page can be the difference between a successful online business and a stagnant one. At Okii SEO, we believe that a website that is designed well has 6 important characteristics.

A clean-cut background

While aesthetics are important, you need to highlight what you have to say about your business, and your homepage is like an introductory handshake, so to speak. Having some design elements is okay, but you need to have a background that makes your text easy to read and displays is as the focal point. There’s a fine line between bland and subtle, and great design helps you tell a story without overshadowing what you have to say. An example of this is by having a solid color background for text with sidebars that have muted graphics. This will let your text standout out to your visitors, but still adds a splash of visual interest. Those sidebars can contain graphics with customized widgets and borders that reflect your niche. Maybe you can try having your company’s logo in the background.

Interactive features

Your webpage should have something that draws people in and offers them a way to connect. Whether it is a chat widget, an invitation to a challenge, or customized social media sharing buttons, you want to make your site’s visitors like their part of your online community, not just sitting on the sidelines. These features are part of your unique brand and they should be niche specific. When include visitors in your online community, they will keep coming back for more of what you have to offer. You can be as creative as you want when it comes to customizing your website with features, just be sure to prioritize which features that you want to highlight the most. For example, if you’re trying to build a following on Facebook, then offering a discount code on a product or service that becomes accessible once a visitor likes or shares your business Facebook page is a great option.

Fast loading times

In today’s fast-paced world, a consumer doesn’t want to wait 5 minutes for a webpage to load. That may have been fast 20 years ago, but today, customers expect your website to load efficiently. If you website is constantly getting stuck, then your visitors may head to a competitor’s website, because they might assume that your webpage doesn’t work. Sometimes, this has to do with the format of your website and how it is hosted. You need to be sure that your plugins are compatible with the version of wordpress or other venue you are using. Sounds like a lot of work, doesn’t it? But keeping up to speed (pun intended) can make a tremendous difference in your site’s visitor retention.

Easy to use shop

You have and online store for your business. That’s great. But is the option you’re using the best for the type of product you have to offer. Can you integrate it into your website by creating widgets to insert in to posts that are relevant to products that you have to offer. Making your online store easy to use and access from your main webpage is a must and can be a major contributor to your ecommerce success. Being sure that you offer your products in a convenient way for someone to buy them is a great way to bring in income, and it just makes sense. Why wouldn’t they want to order that product you’ve just recommended? Maybe they’re not sure where to find that great dvd you just made. Make products and services easy to find, and your visitors will be way more likely to buy them. Different platforms work more efficiently with certain types of products, but more importantly, you need to be able to transport them from your site to your products or services in as few clicks as possible.

Dynamic logo and header

A great website needs a great header. Chances are this is the very first part of your website that people will see. You want it to look professional and inviting. You also want to have a unique logo that corresponds with your niche in that header so that people will immediately begin to understand what the purpose of your website is. If you’re header looks cheap and boring, then most of your visitors won’t even scroll down to hear what you have to say about yourself. Your header and logo are also how your customers will recognize you and you will need to be able to add this vector to other promotional materials, such as social media graphics. You are telling your visitors how to recognize your presence on the web and social media. This is the face of your brand, so it needs to be attractive.

Mobile browser friendly

This goes with what we said about your website being easy to load. If your website is not compatible with mobile browsers, then you can lose thousands of potential customers because of the amount of people that use smart phones and how many ecommerce websites are accessed by smart phones. This will make your website easy to access from anywhere, making you an easy choice when it comes to your customer’s product or service needs. This will streamline your website, and make it readable for your visitors when they are accessing it via cell phone.

It is possible for you to have a dream website that is user friendly, beautifully designed, easy to access, shareable, and a reflection of what your business is all about. If this seems overwhelming to you, don’t worry. We’re here to help. We offer a wide variety of services that can give you the website of your dreams. You want your website to reflect the excellent quality of the products and services you sell, and we provide that. Remember that when it comes to creating a highly visible online platform, you need nothing short of a professional. Contact us today to get working on the perfect website for you!